Just how powerful is Twitter, the increasingly-popular micro-blogging service, as a wide-reaching communications and social engagement tool for celebrities, professional athletes, politicians, and other well-known personalities? For the answer, look no further than LeBron James, who officially joined the service yesterday afternoon under the moniker @KingJames, and sent out his first tweet:
As widely reported by countless mainstream news, sports, and entertainment media outlets, including stories by the Associated Press, WebNewser, and Mashable, the NBA superstar amassed more than 25,000 followers in just the first hour after New Orleans Hornets point guard and close friend Chris Paul dropped a link to the account. Even more incredibly, James now has just over 250,000 followers (250,126, to be exact) as of 11:12 a.m. PDT on July 7 -- even though he has only tweeted three times and has yet to become a follower of anyone or anything.
Unbelievable...and the public interest in and discussion about free-agent James will only continue to grow as he mulls his decision about whether he stays with the Cleveland Cavaliers, or joins another team. The basketball prodigy is the most high-profile free agent, in any sport, in decades.
As also documented by the media, James will announce his decision live on ESPN at 9:00 p.m. EDT on Thursday, July 8. Tune in to hear the news straight from the horse's mouth.
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