New Entertainment Trend?: "Entourage" Star Adrian Grenier Handles Own PR Efforts

Now THIS is interesting: "Entourage" star Adrian Grenier claims he's never had a publicist (read: PR professional) in his acting career, and probably never will. In the world of entertainment, especially in Hollywood, this is practically unheard of.

According to this post today in PRNewser, and based on a recent interview Grenier granted with Steven Kurutz of the Wall Street Journal, the actor handles all of his own PR responsibilities because he wants to be more "authentic" and "creative" when dealing with the media. Regarding this issue, Grenier says, "“I don’t have a publicist and never have. I’m no stranger to self promotion. I find it first of all more authentic when you put a bit of your creative touch to what you’re trying to share.”

Should we consider this a trend? If a successful star like Grenier can do this on his own, does this mean that other celebrities will soon follow and begin dealing with the media directly (at least those besides the paparazzi) without representation?

Probably not. The fact is that the most stars outsource these activities because it is much more efficient and cost effective do so, and it is far easier to have an experienced third party handle these efforts on their behalf (but with significant input from the celebrity). Furthermore, and let's face it: lots of celebrities need coaching for every single interview and personal appearance. They're simply not equipped to manage these opportunities on their own, and their images are impacted when a given interview or appearance goes awry.

But Kudos to Grenier for taking the initiative to do this on his own. Time will tell if this remains an intelligent decision on his part, or if he chooses to enlist assistance from the professional PR community that will further his acting ambitions and exposure.