As reported in this piece yesterday by TMZ, NBA superstar, 2006 Sports Illustrated Sportsman of the Year, and Miami Heat standout Dwyane Wade reached into his OWN deep pockets to craft a personalized message to team newcomers Lebron James and Chris Bosh, design an outdoor ad, and purchase this Miami billboard in a prominent location for an undetermined amount of time:
No word on exacty how much the billboard actually cost, but there's no question that D-Wade can afford it. On Friday, Wade signed a six-year, $107 million deal (i.e., contract extension) so he can play with new best buddies James and Bosh.
Regardless, it's a clever use of outdoor media, and it's rather rare for a professional athlete, even one of Wade's caliber, to personally design and orchestrate a campaign.
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