As useful and as popular as Twitter is (and incidentally, we LOVE it!), it's also sort of the like the Wild West still in many ways: lots of gunslingers kept in check by marshalls, with many citizens (i.e., users) simply trying to survive. But that doesn't take away at all from its power and influence, let alone its use as a cost-effective marketing tool for brands, entertainers, and professional athletes. It's a wonderful mechanism for getting up-to-the-minute news and information from just about any source or personality on the planet, but it's also highly useful for engaging and interacting with a wide range of consumers and businesses from around the globe.
For these reasons, and particularly because of Twitter's ever-growing popularity and increasing user base, much time, effort, and money has been invested in determining what drives Twitter traffic, and how its demographics, psychographics, and usage patterns are constantly evolving. It's almost a science in and of itself, and the regularly-updated results are fascinating.
Case in point: this outstanding summary of recent Twitter (and some Facebook as well) statistics compiled by TechKing, an IT, Web design, and technology firm. So, test your knowledge: how many of these facts did you know?
One stat that is quite intriguing: If Twitter were a country, it would be the twelfth largest nation in the world with over 105 million people!
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