Wednesday, August 17, 2011

The Gift That Keeps On Giving: Anatomy Of The Perfect Corporate Gift

If you've ever had to purchase a meaningful thank-you, service appreciation, or holiday gift for your boss, a co-worker, or a valuable client, then you know exactly how difficult a task it can be!

The wrong gift, even if expensive and carefully chosen, can send the wrong message. For example, a wine basket may be inappropriate if the individual does not imbibe. A collection of cookies or candies could be a poor choice for someone who is diabetic or hypoglycemic. A gift card, even to a retailer or restaurant that you know the person likes, may appear like you didn't put any thought into the gift-giving process. And funny gifts may fall flat if the recipient does not understand or appreciate your humor. In other words, you have to REALLY know the person to whom you are giving the gift in order to make the best possible selection. So what to do?

Our friends at Flowtown, a social media marketing focused on delivering solid return on investment, came up with this humorous image of the perfect corporate gift, which essentially combines every possible option so that you cover all your bases!
It truly is the perfect SUPER gift!

O.K., this is all in good fun, but seriously...if you do have to buy a business gift for an individual of important, please make sure to evaluate his/her likes and dislike, and allow yourself enough time to evaluate a broad range of appropriate options. As the saying goes, "Choose wisely."

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