In my experience, I have encountered occasions when even the most insightful, experienced marketing professionals, including chief marketing officers (CMOs), are not as up to speed as they should be on certain tactics. Doesn't matter if it's online advertising, viral marketing, direct mail, or search engine optimization (SEO). It's not necessarily because they're not savvy, knowledgeable, or experienced about these strategies. Rather, it's usually because they've only worked in organizations where more traditional approaches were required, or perhaps, they lacked resources (usually financial) to design and execute fully-integrated, comprehensive campaigns...even though the intent to do more was there. In other instances, the dynamics of the organization and industry simply demanded that a limited number of marketing channels be employed to achieve desired results. It happens. No one company can absolutely do everything in the marketing realm; it's virtually impossible.
And this scenario is often found with social media, which leaves many senior executives scratching their heads, particularly about its utility, revenue generation, brand awareness increase ability, return on investment, and the list goes on and on. Typically, they know they should have some sort of program, but they're not sure how to structure it, fund it, or manage it. Much has been written about how to obtain buy-in on these initiatives from the C-suite, so I won't cover that ground again here.
However, what I will present today is one of the most comprehensive guides I've ever seen that spells out, in very clear terms, exactly which social media platforms should be used to create certain marketing outcomes. For the C-suite, it doesn't get any better than this.
Check out this handy guide, entitled "The CMO's Guide to the Social Landscape," and developed by CMO.com and SEO firm 97th Floor, have created the chart below showing which social networks are best to achieve various organizational, customer relationship management (CRM) and marketing goals. How useful are Facebook and Twitter for SEO purposes? Can Flickr actually drive Website traffic? Is LinkedIn useful for customer communications? If dealing with these questions are part of your day-to-day responsibilities, then you'll definitely want to check this out and then save it.
And this scenario is often found with social media, which leaves many senior executives scratching their heads, particularly about its utility, revenue generation, brand awareness increase ability, return on investment, and the list goes on and on. Typically, they know they should have some sort of program, but they're not sure how to structure it, fund it, or manage it. Much has been written about how to obtain buy-in on these initiatives from the C-suite, so I won't cover that ground again here.
However, what I will present today is one of the most comprehensive guides I've ever seen that spells out, in very clear terms, exactly which social media platforms should be used to create certain marketing outcomes. For the C-suite, it doesn't get any better than this.
Check out this handy guide, entitled "The CMO's Guide to the Social Landscape," and developed by CMO.com and SEO firm 97th Floor, have created the chart below showing which social networks are best to achieve various organizational, customer relationship management (CRM) and marketing goals. How useful are Facebook and Twitter for SEO purposes? Can Flickr actually drive Website traffic? Is LinkedIn useful for customer communications? If dealing with these questions are part of your day-to-day responsibilities, then you'll definitely want to check this out and then save it.
Make sure to click on the image to view this amazing infographic in PDF format, and then add this to your resource folder. We did!
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