Thursday, March 3, 2011

Actor Charlie Sheen Joins Twitter; Be Afraid...Be Very Afraid

Simultaneously popular, much-aligned, and personally-troubled actor Charlie Sheen seems to be everywhere these days as he wages his aggressive and very public PR battle in the media with CBS executives the producers of his top-rated show, "Two and a Half Men." Sheen's been a ubiquitous presence on print, online, radio, and TV outlets the past two weeks as he seeks public support to resume production of his sitcom. There's only been one place Sheen hadn't conquered until now: the world of Twitter, but all that's changed, and how.

As widely reported by hundreds of media outlets, Sheen finally joined Twitter on March 1, and he's now tweeting away under the handle @charliesheen. Under normal circumstances, this wouldn't be a big deal, but in joining the popular micro-blogging service, Sheen managed to set a Guinness World Record for being the fastest to reach 1 million followers: just 25 hours, 17 minutes. As of this writing, Sheen how has just over 1.3 million followers.

Of his 21 tweets thus far, most are nonsensical ramblings similar to the content of Sheen's media interviews over the past two weeks. What does this say about the state of the Twitterverse today? Not much, actually.

On the one hand, Sheen's to be commended for seeking an outlet by which he can interact with and engage his fans on a deeper level, as countless other celebrities, pro athletes, and entertainers have. However, as has been noted by many pundits, could this be yet another PR ploy by the actor to keep him in the spotlight as the controversy surrounding his sitcom escalates. Maybe it's both?

In any case, be afraid...be very afraid...and take what Sheen says on Twitter with a grain of salt.

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