Tuesday, January 4, 2011

The Social Media Version Of The Mood Ring

Even though we're only four days into 2011, amazingly insightful research regarding Twitter usage and demographic statistics continues to pour in from all corners of the globe. Case in point: the recently-released results of a joint study by Harvard and Northeastern University which tracked the nation's tweets minute-by-minute over the last three years to determine precisely what their mood is at various time of the day.

A waste of time, you think? Perhaps not. The research revealed that Americans are happiest in the morning and late evening, and most depressed on Thursday afternoons. Interestingly enough, Americans are happiest on Sunday mornings, the study found. Some of these variations can be explained by the three-hour difference between the West and East Coasts; essentially, this means that the West Coast is happy three hours after East Coast residents. A detailed analysis of the study can be reviewed in this post on Business Insider.

To summarize their results, Harvard and Northeastern researchers created the following time-lapse video showing a typical day's tweeting activity, with red being grumpy and green being happy:

And the insights don't end there. According to the researchers, several interesting trends can be observed in the data on both daily and weekly bases. Check out the following graphs, as well as the cartogram illustrating state-by-state variations:

Daily Variations

Weekly Variations

Cartogram

For additional insight on Twitter usage statistics, please check out our pre-Christmas post, entitled "The User Demographics And Usage Patterns Of Twitter," which discusses the prestigious Pew Research Center’s Internet & American Life Project's findings that only 8% of American adults that are online are now using Twitter, among other interesting data.

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