As you, my faithful readers, know very well, I constantly post interesting marketing, PR, and social media news stories and trend items on the official CMAC Twitter stream: @CaddyMarketing. However, I very rarely reiterate those topics here...until today.
According to a story by Bruce Horovitz in USA Today, New England Confectionery, the maker of the ubiquitous and highly-popular Sweethearts candy, has come up with a new and extremely clever message to be included on its hearts just in time for Valentine's Day: Tweet Me.
The new, and very timely, message resulted from an online survey which the company conducted last year, and which generated over 10,000 responses. The runner-up entries. Text Me came in second, and Love Bug, a hit song from the Jonas Brothers, finished third.
A publicity stunt or another social media invention? Check out the following statement from Patricia Martin, cultural guru and author of Renaissance Generation: The Rise of the Cultural Consumer and What it Means to Your Business. "This is an indication of the new media yet to come. It's a new way of advertising when two brands get together to create cultural meaning. That's very different from creating a 30-second TV spot."
Actually, it's neither. In my book, it is simply a brilliant marketing move which captures the essence of a white-hot communications trend (i.e., Twitter) and reverts it back into traditional form. Oh, yeah, and one more thing: this tactic also received the blessing of Biz Stone, co-founder of Twiter, who said, "It's even more proof that people can say anything in short messages. A 140-character message may seem short. Sweethearts are even smaller."
According to a story by Bruce Horovitz in USA Today, New England Confectionery, the maker of the ubiquitous and highly-popular Sweethearts candy, has come up with a new and extremely clever message to be included on its hearts just in time for Valentine's Day: Tweet Me.
The new, and very timely, message resulted from an online survey which the company conducted last year, and which generated over 10,000 responses. The runner-up entries. Text Me came in second, and Love Bug, a hit song from the Jonas Brothers, finished third.
A publicity stunt or another social media invention? Check out the following statement from Patricia Martin, cultural guru and author of Renaissance Generation: The Rise of the Cultural Consumer and What it Means to Your Business. "This is an indication of the new media yet to come. It's a new way of advertising when two brands get together to create cultural meaning. That's very different from creating a 30-second TV spot."
Actually, it's neither. In my book, it is simply a brilliant marketing move which captures the essence of a white-hot communications trend (i.e., Twitter) and reverts it back into traditional form. Oh, yeah, and one more thing: this tactic also received the blessing of Biz Stone, co-founder of Twiter, who said, "It's even more proof that people can say anything in short messages. A 140-character message may seem short. Sweethearts are even smaller."
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