So you've probably heard plenty from naysayers, cynics, skeptics, and even CEOs, CFOs, and CMOs that social media is a HUGE waste of time. It doesn't generate the same return on investment (ROI) as other marketing vehicles; it adversely impacts employee productivity; it exposes companies to legal and marketing risks; and blah, blah blah. Similar arguments are made for individual users, who seemingly spend hours on end communicating via Facebook, Twitter, and other platforms, and refuse (or may be reluctant) to engage with others in the outside world once inside their social media cocoons.
Whatever. You and I both know that social media has plenty of proven, practical uses and applications, for both companies and individuals, and it does get awesome results, especially if campaigns are designed and executed correctly, and if the channels are used in moderation in accordance with their intended purposes. Now here's additional proof of all this: statistical evidence of what social media accomplishes for people and companies EVERY DAY.
On a daily basis, more than 250 million photos are now uploaded to platforms such as Twitter and Facebook, and 80% of users now visit one or more social networks and blogs. In 2011, 41% of college graduates used social media to search for employment, and Americans spent a whopping 53.5 billion minutes on Facebook alone, mostly to remain in touch with friends, family members, and colleagues.
In the grand scheme of things, social media enables us to communicate more effectively and frequently with those we care about, and to send and receive news and information in real time to wider and more targeted audiences.
These and other insightful statistics may be found in the following infographic from Schools.com, which analyzes the many benefits Americans are reaping from social media usage:
Whatever. You and I both know that social media has plenty of proven, practical uses and applications, for both companies and individuals, and it does get awesome results, especially if campaigns are designed and executed correctly, and if the channels are used in moderation in accordance with their intended purposes. Now here's additional proof of all this: statistical evidence of what social media accomplishes for people and companies EVERY DAY.
On a daily basis, more than 250 million photos are now uploaded to platforms such as Twitter and Facebook, and 80% of users now visit one or more social networks and blogs. In 2011, 41% of college graduates used social media to search for employment, and Americans spent a whopping 53.5 billion minutes on Facebook alone, mostly to remain in touch with friends, family members, and colleagues.
In the grand scheme of things, social media enables us to communicate more effectively and frequently with those we care about, and to send and receive news and information in real time to wider and more targeted audiences.
These and other insightful statistics may be found in the following infographic from Schools.com, which analyzes the many benefits Americans are reaping from social media usage:
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