Monday, February 14, 2011

Cupid ♥ Social Media: The Latest Valentine's Day Stats

Obviously, today is Valentine's Day, and love it or hate it, this faux-holiday is responsible for billions of dollars in consumer spending annually: everything from traditional and electronic greeting cards and flowers, to candy, jewelry, cute stuffed animals, and countless other red, heart-shaped gifts and accessories. Frankly, it's just too big to be ignored.

And so it goes in the social media space. With the explosion of social media sites worldwide, and with users frequently discussing the status of their relationships (for better or for worse) openly on these forums, the social media realm provides some unique insights into the nature of today's relationships. In addition, it also yields several interesting perspectives on how social media enhances, or detracts from, Valentine's Day plans and gift-giving.

As explained in this story yesterday in Mashable, a recent study of 400 Facebook and MySpace users by Lab 42 offers a solid overview of how Americans perceive their relationships, use social media to describe them, and summarize their Valentine's Day plans. It's all laid out in this intriguing infographic, which may be clicked to reveal a larger view:

The story astutely points out of telling findings. For example, 16% of singles have their current relationship status on Facebook listed as “dating,” “engaged” or “married.” However, no married respondents called themselves “single.” A staggering 88% would rather receive a Valentine's Day gift at home, which we find funny because our two decades of experience in the workplace has been just the opposite. Why? People like to receive their gifts at work to flaunt them in front of their co-workers. And probably the most compelling result is that 41% of the users polled claimed they said "I love you" to their significant other in three months or less. This figure goes up to 63% when factoring in a timeframe of six months or less. Really?

In any case, whatever your status is, have an enjoyable Valentine's Day, and we hope you're spending it with someone special. If for some reason you're not currently in a relationship, then make sure to treat yourself in some way. You deserve it!

No comments:

Post a Comment