I wanted to offer my readers a timely, relevant follow-up to my post the other day which emphasizes that the beginning of a new year is a perfect time to either refresh a business's existing marketing plan, or build an entirely new one from scratch. In either case, the plan must reflect changing market conditions and company dynamics.
Since that post went live, I have received numerous inquiries from small business owners, all with the same question: how do I actually build a marketing plan for my company?
It's not as hard as it might seem. For good, solid guidance on this exact topic, please check out my recently-posted contributed article entitled, "How To Build A Marketing Plan For Small Business," on UnderstandingMarketing.com. This piece provides step-by-step instructions on how to build a marketing plan from the ground up, and insight into the various issues which small business owners must explore when finalizing the scope and depth of their marketing efforts.
Since that post went live, I have received numerous inquiries from small business owners, all with the same question: how do I actually build a marketing plan for my company?
It's not as hard as it might seem. For good, solid guidance on this exact topic, please check out my recently-posted contributed article entitled, "How To Build A Marketing Plan For Small Business," on UnderstandingMarketing.com. This piece provides step-by-step instructions on how to build a marketing plan from the ground up, and insight into the various issues which small business owners must explore when finalizing the scope and depth of their marketing efforts.
If you're not familiar yet with UnderstandingMarketing.com, you really need to be, as it is an excellent resource for small business
marketing and communications strategies, tactics, and techniques. Founded and managed by John Sternal, UnderstandingMarketing.com offers readers a bounty of “do-it-yourself” marketing and PR information and advice so they can remain competitive and also maximize tight budgets. The Web site helps by providing how-to advice on everything from traditional marketing, such as direct mail and loyalty programs, to today’s more complex social marketing opportunities found on Facebook and Twitter. Make sure to check it out when you get a chance; you won't be sorry. And it looks like I will be working with John on a regular basis as a frequent contributor to the site.And as always, please stay dialed in to the Marketing Mulligans blog for even more great content, counsel, insight, and perspectives on marketing and communications strategies for small and mid-sized businesses.
Best wishes for a great weekend...
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